Noémie Jewelry – Case Study

Entices customers with unique product videos

ABOUT NOÉMIE JEWELRY

FOUNDED: 2015

WEBSITE: www.hellonoemie.com

Noémie is a luxury jewelry brand that aims to modernize an outdated industry by taking control of all aspects of production–design, sourcing and manufacture. This means they are able to lower the typical exorbitant retail markup (usually 5x-10x) to consumers while still focusing on high craftsmanship.

VIDEO GOALS

• Increase Conversion to Cart by creating enticing videos a step above traditional static photography shorts
• Increase consumer trust and highlight unique brand heirtage and production process of factory in Thailand

THE ULTIMATE FOUR-FOR-ONE

When founder and CEO Yuvi Alpert needed a videographer to create a compelling “how it’s made” video focused on his factory abroad, he came straight to Veed.me and its network of 3000+ videographers across the globe.

After quickly being matched with a talented filmmaker on the ground in Bangkok, Alpert was able to brainstorm and concept his vision for the video with the filmmaker remotely. The entire process took just four weeks from start to finish, including pre and post production.

Not only did Alpert come away with a polished and beautiful video that highlights the unique production process and brand heritage of Noémie, he was also able to then take the original footage and repurpose it into several more pieces of shorter “micro-content.” Essentially, for each jewelry product the brand sells, they created an additional short 5-7 video showing how it was made or worn.

These unique micro-videos are a huge step above the typical product photos, and a way of further reinforcing that brand’s commitment to quality.

Using the same footage from the polished and beautiful video that highlights the unique production process and brand heritage of Noémie, we were also able to then take the original footage and repurpose it into several more pieces of shorter ‘micro-content.

RESULTS

Since going live with the Noémie website, Alpert has seen that the product pages with the additional videos highlighting their production increased purchase to cart 20-30% more than on product pages that don’t!

Noémie has also garnered tons of positive press attention, including a feature in VOGUE!

“Our homepage video increased retention, while our product videos increased our shop’s conversion by 30%!”

Yuvi Alpert | Founder, Noémie Jewelry

Ready to make a Product video?

ABOUT THE CREATOR

TAIMOOR | Bangkok, Thailand

Taimoor Sobhan is an Italian-Bengali producer/director, focusing on documentary films, video journalism and commercials. His work has appeared on VICE News, MTV, AJ+, The Guardian and the BBC. He is a graduate of Brown University and the Film/TV School of the Academy of Performing Arts in Prague (FAMU), and is the founder of Studio 324 Ltd., a Thailand based production company.

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