marketing Tag Archive

Using Videos at Every Stage of the Customer Journey [Shopify Guest Post]

When consumers look for answers, discover new things, or make decisions, they turn to videos for help. A great video at just the right spot along the customer journey can help convert shoppers into buyers. The customer journey is complicated though, and attention spans are short. But don't worry, we've got you covered! Check out our guest post on Read more

The Official Guide to Testimonial Videos

Many of our first-time clients come to us with the question: which type of video should we start with? 99% of the time, our recommendation is to go with a testimonial video. Why? Time and time again, research shows that testimonial videos give companies the most bang for their buck. Take a look at the stats below:

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    How To Tailor Your Video Content for Each Social Media Platform

    When most marketers finish a piece of video content these days, the first response is usually to plop it center stage on your website. Then you probably do a rapid “spray” campaign--get you, your mother and everyone you know to share it across all your social media networks. While obviously this approach is fairly easy and straightforward, that doesn’t mean ...Read more

    April Fools’ for Marketers: Inspiration for Your 2016 Video Prank

    Regardless of industry, size, and whether your company caters to the B2B or B2C market, April Fools’ Day presents a huge marketing opportunity to not only have some fun and delight your customers with a cheeky prank, but also to garner free press and virality if you have a really excellent execution of your idea.

    April Fools’

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