Many of our first-time clients come to us with the question: which type of video should we start with? 99% of the time, our recommendation is to go with a testimonial video. Why? Time and time again, research shows that testimonial videos give companies the most bang for their buck. Take a look at the stats below:
Regardless of industry, size, and whether your company caters to the B2B or B2C market, April Fools’ Day presents a huge marketing opportunity to not only have some fun and delight your customers with a cheeky prank, but also to garner free press and virality if you have a really excellent execution of your idea.