Creative projects--and video productions, especially--by their very nature tend to get messy, as they involve so many different moving parts, people and elements to get them off the ground and into reality. That’s why it’s essential to have a good creative brief to serve as the foundation for your video project.
What is a
You’ve probably noticed a common theme in our posts: keep your video as short as possible. If your content doesn’t capture your audience’s attention in the right amount of time, they’ll move along to something else. But is there a case to be made for longer video content? Of course there is. It all depends on the stage