Smart marketers repurpose and update their companies’ written content assets in dozens of different ways. But for some reason, when it comes to video, they tend to blame the content itself if it fails to engage a wide enough audience.
Did you know that video is one of the best forms of content for repurposing?
There are LOTS of different ways to get creative with video content to repackage it and improve distribution. It just requires a new way of thinking about it and some dedication.
Two easy hacks to get started are:
1) Transcribe your video content
2) Break it into shorter clips, based on theme and appropriate length for various social platforms.
Once you’ve done these two things, you can use your new written and visual content in various combinations to stretch the life of your video(s), improve SEO rankings, target your audience in smarter ways, increase distribution, and get more eyes on your content.