How to Write the Perfect Creative Brief – Template Inside!

Creative projects–and video productions, especially–by their very nature tend to get messy, as they involve so many different moving parts, people and elements to get them off the ground and into reality.

That's why it's essential to have a good creative brief to serve as the foundation for your video project.

What is a creative brief?

Simply put, a creative brief is an organizing document that outlines the key objectives, strategy, creative direction and references that are essential to producing a good video (or any other creative deliverable).

Having a complete, robust creative brief is one of the most important things you can do to ensure that you're conveying what you want and need in a video to the videographer and anyone else involved in the project.

Writing a good creative brief requires a bit up upfront work, of course, but the time spent in the beginning can prevent so much hassle and headaches later on that it's worth it to really make sure you have something that is clear, cogent and indicative of what you want to achieve.

Top 3 Reasons to Use a Creative Brief:

  1. A good creative brief sets expectations for the project and answers key questions to get everyone involved on the same page.
  2. A creative brief ensures that you clearly define your audience and properly target your project.
  3. The creative brief will help you define the desired results and outcomes from your project, and determine how to measure success.

Overall, a good creative brief helps ensure everyone understands and is working toward the same goal.

The Ultimate Creative Brief Generator

Thankfully, we here at have perfected the art of writing a good creative brief, after seeing so many hundreds of video projects come to completion. After analyzing dozens of briefs from many different types of clients and from helping other clients with their own, we decided to simply make our own creative brief template that will cover all the bases.

We've come up with an easy-to-fill Creative Brief outline that prompts you with all the right questions that you'll need to get down on paper before handing off to your videographer.

You can fill it out in the Google Form here:

creative brief template

You can also download a handy powerpoint (recommended for creative teams working together):

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We hope you'll use these documents to help create briefs for your next video project — or any creative project in general!

And if you're looking for tips while filling out the creative brief, don't hesitate to reach out. We're always happy to help and answer any questions, just leave us a comment down below.