Video Marketing Category

How to Write the Perfect Creative Brief – Template Inside!

Creative projects--and video productions, especially--by their very nature tend to get messy, as they involve so many different moving parts, people and elements to get them off the ground and into reality. That’s why it’s essential to have a good creative brief to serve as the foundation for your video project.

What is a

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When is a Longer Video Effective?

You’ve probably noticed a common theme in our posts: keep your video as short as possible. If your content doesn’t capture your audience’s attention in the right amount of time, they’ll move along to something else. But is there a case to be made for longer video content? Of course there is. It all depends on the stage ...Read more

How to Use Video for Instagram Marketing (and Brands That Are Doing it Right)

A few months ago we published a comprehensive post about How To Tailor Your Video Content for Each Social Media Platform. The exciting thing about social media is that it’s always changing and evolving. So, even though the post is just shy of its 5 month birthday, there are lots of new ...Read more

Pinterest Joins the Video Party: Introducing Native Video Ads

Let’s talk about Pinterest for a minute. Pinterest was launched in 2010 and quickly filled a unique niche in the social landscape, catering to the need for visual, educational, and inspirational content. Today, with over 100 million active users and new features such as integrated “buy” buttons, Pinterest is the most visual social network of all, with intentful users who ...Read more